Wilen Direct - Customer Relationship Marketing

Personalized Direct Mail - Is This A Good Marketing Option?

2010-01-25T03:14:00.000-08:00

When most people get their mail they cringe at the fact that there are so many bills in the pile. I know, I hate it too! However, on the off chance that you do receive daily bills, there is something that you might actually LIKE to receive in the mail and that is personalized direct mail. I actually receive these quite a lot from my dentist and health practitioner. Usually my dentists will send a funny one with my name on the piece of mail along with a personalized greeting and wording. People actually like receiving this stuff because you aren't treating them as another "sale".

Instead, you are checking in with them, you are calling them by their name, and you are letting them know, on the off chance that they are interested, what they have for you and why it can benefit you. Personalized printing actually has become quite a popular marketing technique because it's not as evasive as something like spam mail which we never wanted to receive anyway.

One to one printing is a superb way to accomplish cross sell marketing and variable data printing because you are truly customizing each piece of mail to your customer. So instead of sending out one single message to 10,000 people, you are essentially sending out 10,000 messages to 10,000 people.

To Whom It May Concern: Try Variable Data Printing

2010-01-18T08:51:00.000-08:00

Before we talk about variable data printing, I’ve got a question for you: Which of these do you find more appealing, To Whom It May Concern or Dear Joe?

Probably Dear Joe, right? With the dreaded To Whom It May Concern, readers (i.e. customers) will see that you don’t know who they are, which might make them not care who you are. And that means you just paid for paper, ink, and postage for absolutely zero return.

Then again, it wouldn’t exactly be cost effective to change the salutations on a thousand different letters and envelopes one-by-one, would it? Not everyone is named Joe, after all. If only there was an easier way…

Alright, now it’s time to talk about variable data printing, the technology that allows you to customize a base letter, envelope, or anything else to suit individual recipients. You can change the name, address, or even more specific contents—everything is customizable!

Variable data printing is an affordable method of marketing that’s been proven to attract more customers than impersonal solicitations. Remember, people want Dear Joe, not To Whom It May Concern.

The Pros and Cons of Cross Sell Marketing

2010-01-11T13:18:00.000-08:00

When you get right down to it, customers and companies have the same basic wants. Customers prefer to order products from companies they already know and trust, and companies enjoy selling multiple items and services to preexisting customers. This intersection of wants is where cross sell marketing comes in handy.

Cross sell marketing is when companies reach out to their preexisting customers, either to remind them to keep buying or to advertise new services.

For customers, interacting with a small number of trusted companies is both safer and more convenient. On the other side, companies save money by selling more items to preexisting customers, all the while nourishing a sense of brand loyalty that competitors will find hard to beat. That’s good for everyone.

But cross sell marketing can backfire if it is executed incorrectly. In this case, customers might feel annoyed or harassed by the phone call, letter, email, or whatever method is employed—maybe even enough to sever all ties with the company.

Thus, it’s extremely important to find a reliable cross sell marketing service, like the folks at www.WilenDirect.com. When you’re in good hands, you’ll foster customers, not scare them away.

What Are The Main Benefits To Personalized Printing?

2010-01-04T01:57:00.000-08:00

Direct mail also known as personalized direct mail is a marketing tool that is delivered to the people via the postal service. Direct mail, also known as advertising mail is the best way to improve one’s business. The advantage of direct mails is that you can precisely target potential customers. A direct mail with personalized printing creates a one-to-one printing contact and helps to make a tremendous enhancement in the business. The other advantage of direct mail is that one can easily and quickly produce these campaign tools.

With the usage of variable data printing, one can print different name and address in each mail without slowing down the printing process. When you address some one by name, it gives a personal touch to the campaign tool. If the mail has one-to-one printing, the response from the customer is very quick, especially if you include a return card in the direct mail envelope. One can also use direct mail for cross sell marketing. Cross sell marketing helps to improve the relationship with the existing customer and thus helps to increase the revenue.

Another important aspect of direct mail is that one should send these advertising mails to the potential customers. Those, who are new to business and yet to have a client base can obtain the mailing list from companies that sell mailing list. In order to lure the customer, it is always better to package the direct mail in an attractive envelope with clear messages printed on the envelope, or else, the mail will probably remain unopened and finally will end up in the trash can. Direct mail is a versatile campaign tool and a well planned direct mail is sure to enhance the business.

How Can Personalized Printing Make My Business More Successful?

2009-12-28T11:50:00.000-08:00

here is nothing as powerful in the marketing, communication, sales or advertising business as the well planned and strategic use of a positive direct mail or personalized direct mail campaign. Particularly in this information age when impersonal advertising bombards a person from one side to the other, there is still a special place and a special feeling enjoyed by the sense of worth indicated and implied receiving a piece of direct mail from someone. It reinforces the idea and belief that I am someone, I am important and not just another countless statistic, nameless number existing out in the netherworld.

This is a perfect way for someone to do cross sell marketing, without seeming like they are just another sell. It has often been cited in studies by people who specialize in these things that a person who receives a piece of direct mail from another party a number of times, three or four on a smartly spaced set of intervals will actually get to the point that they are comfortable with the sender and feeling as if they are receiving a message from a friend, someone they know and someone they are comfortable with.

This personalized printing contact certainly increases the possibility that this person is going to choose you to do business with over the stranger next door. The upside to the use of direct mail is huge in so many different ways. Again, the feeling of intimacy it creates with the recipient is foremost. Then some of the other advantages available to the sender are that its success is measurable easily, handled properly it can be very cost effective, it personalizes whatever it is you are offering and it will provide an immediate return on your investment. In order to view our variable data printing or one to one printing options, please visit our website now!

What Are The Different Kinds Of Direct Mail Marketing?

2009-12-21T02:47:00.000-08:00

If you own or run a business you should know that marketing techniques are either going to make you or break you. If they make you, then you will be raking in the money and will have leads and opportunities galore to check out. If they break you, you could very well be losing more money putting time and money into the project, than you are going to get out of the project. There are a few main types of direct marketing.

The first one is direct or personalized direct mail marketing. This is when you send a personalized piece of content such as a letter or a postcard using personalized printing and one to one printing.

You would be using the person's name, possibly using a captured picture embossed with their name, choosing different fonts, sizes, and colors. This is one of the most POPULAR forms of marketing.

The second option is cross sell marketing or cross selling. This utilizes customers that you already have a history with, by sending them "reminders" to order again. It's all about return customers. You can do this marketing tactic with personalized direct mail, email marketing, phone calls and whatever else you want.

The third option is sales letters - have it be through variable data printing, written letters, email letters or even a sales page. This is all about grabbing NEW leads. You would let them know who you are, why they need you or your product, what you can do for them, and when or in what situations they would need you! I'm sure there are other types as well, but these are three of the most popular and the best working techniques!

For more information about Direct Marketing and Direct Mail, visit www.wilendirect.com, learn about our integrated direct mail facility that leverages our state-of-the-art manufacturing technology and let us care about all your Direct Mail needs.

Personalized Direct Mail For Your Small Business!

2009-12-14T04:22:00.000-08:00

Most Marketing websites you visit these days for tips on how to make your small business more successful will all tell you how important it is to use personalized direct mail for your small business. Heck, I really don't think you have to use this for JUST a small business, you can probably use it for any business. Small businesses simply have a harder time getting real customers ALL the time, so this is probably why they suggest it.

Traditionally this option or technique worked in one of two ways. Either the mailing would result in a direct sale or as a method of generating leads. You can go about direct mail in two ways. You can either do it yourself and possibly make some big mistakes that could turn off leads or customers. Or you could choose to let a company that specializes in personalized direct mail, variable data printing, cross sell marketing, personalized printing and one to one printing to do it for you. Just like how you know to do your job, we know how to do ours and how to get you the best results possible.

Also, we’re going to charge MUCH less than you think. If you do personalized direct mail on your own, you have to worry about the right printer, printing, labels and postage. Whereas with a company they can get all of these things at a cheaper price and get it personalized. So it's not like we are going out and buying a $5,00 printer on demand right then and there. These are tools which we already have in hand.

You also have to consider organization and time management. If you do this yourself you could be wasting time - time that you could be doing something more important. With Wilen Direct, everything will be done for you – we’ll even send out the personalized direct mail!

How Can Personalized Direct Mail Help My Business?

2009-12-07T02:58:00.000-08:00

nyone can send an email or a snail mail letter to a person. But to really custom the "meeting" of the person, and to get them to do whatever it is you want them to do - such as buy your product or service, you need to use a few gimmicks. One of the options you have available to you is personalized direct mail, personalized printing and one to one printing. Companies such as ours can also do variable data processing, cross sell marketing and other techniques in order to "sell" your leads.

It's not only about the products or services you sell, but about professionalism and a cost efficient and effective way to reach the right people at the right time. Personalized direct mail can help your business succeed because it results in things such as expanding your market, increased response rates, real time leads, it also allows you to build customer relationships and capture valuable data about your customers. With a customized or personal mail setting you are ultimately sending out positive interaction with your consumers - which in turn makes them want to take action!

This obviously means more sales, but it also allows people to trust you more as well. For the most part, people don't like being sold sold sold. Instead, they would like to be treated like a REAL person. With personalized direct mail you can be sure that people will feel more at ease when you contact them - personally. I know sometimes when I send out mass emails to my customers with the email starting as "Dear Customer" people will get annoyed because it's not a personable level - it’s like you are treating them like you’re an ATM machine, only this time you are after their money – and you don’t want that... right?

Wish You Could Find A Website For ALL Your Marketing Tactics?

2009-11-23T04:55:00.000-08:00

Chances are if you have a business, you need or want as much help with marketing tactics as you can get. Most people don't just try one thing, and a lot of people don't just stick with one thing. You could do a whole bunch of research yourself, spend thousands of dollars on advertising and marketing or you could just try something that has been proven to work it's really easy, and it's almost -- fun! I am always trying to find new tactics so when I found a website online that would not only help me market my business, get new customers from leads, and keep in touch with old customers - I was ecstatic.

Hey, return business always wanted and always good, but you also have to get new customers as well. Sending emails? Way outdated. Want something innovative, sharp and classy? Try personalized direct mail! There are companies like Wilen Direct that actually do all of the hard work for you, all you have to do is give them the information you want, every single detail, even down to the fine print. You can choose any colors you want - or brand yourself even more by using the colors of your business, use your logo, use the person's real name instead of "Customer" or "Hi".

You can also have use of Wilen’s variable data printing, cross sell marketing, personalized printing, one to one printing options as well all of which are available to help you make more money, look more professional and really catch the attention of the people receiving the mail! This is a really fantastic way of going about this because email marketing has become so outdated people need a new way to "connect" to their leads/customers.

Email Marketing Got You Down? Have You Considered Sending Out Personalized Direct Mail?

2009-11-16T04:36:00.000-08:00

The amount of people marketing their businesses over the years has quadrupled. Some of these people are using specific techniques such as email marketing. But does this really work after all these years? I have a business myself and I absolutely hate email marketing. Not only is it a pain to customize every email I send out, but it's also hard to write the perfect email so that your email won't get sent to spam. Collecting customers and leads is hard enough with out trying to deal with all this other stuff on top of it.

One of the newer/older techniques that is coming under way is personalized direct mail. This is going to make it much easier for you to send personalized mail that is not only going to "reel" in your customers to come back for more business and your new leads to try out your service, products or business, but it's also going to make you look more professional as well! Wilen Direct offers all kinds of marketing and personalization techniques when it comes to your customers and clients such as personalized direct mail, variable data printing, cross sell marketing, personalized printing, one to one printing.

I really liked Wilen Direct that offered me the whole shebang, this means that you can do everything right on their website and you won't need to go anywhere else for anything else! Also, you should keep in mind that while email marketing is still being done, its actually personalized direct mail that has the most results. Now you can look professional, use the best tactics possible, and get more business! What more could you ask for?!?

Do You Have A Business? Do You Wish You Could Find A Site That Offers Personalized Printing Options?

2009-11-09T08:32:00.000-08:00

If you have a business either offline or online, it's important that you try to personalize anything that you send out as much as possible. This is more about branding and professionalism than anything else. This includes envelopes, thank you cards and letters to customers about new promotions or sales you might be having. Personalized direct mail has one of the highest acceptance rates for any marketing type of tactic. In fact, it's even higher than that of email marketing - which is actually a HUGE market!

Wilen Direct can help you customize your direct mail - among other things we also offer One to One Printing, personalized printing and even variable data printing. Variable data printing is a methodology utilized to attain advanced rates for customers and leads. It also increases your return on investment in personalized merchandising promotions. By using production-class digital printers you can alter the look, textual matter, and promotions on every single piece you send out.

The point of this is to end up with a much higher quality product than any regular printer could possibly spit out! This could enhance your business three times more than using the printer you are using now. This is all about marketing and reaching out to your customers, but it's in a way that will make you seem more professional and more willing to put time into those that matter - your customers!

Do You Need Marketing Ideas? Have You Tried Personalized Direct Mail?

2009-11-06T10:05:00.001-08:00

As a business owner you need to come up with new and innovative ideas on not only how to reach new and old customers, but to also "reel" them in. With something like personalized direct mail, you can do just that! Now you could do something like this on your own, but that is going to take a lot of time buddy! Instead, you can hire someone to do it for you. They offer all kinds of marketing services that someone such as yourself could put to use such as variable data printing, cross sell marketing, personalized printing and one to one printing.

This is not only going to allow you to reach your leads and or customers, but it's also going to include the best marketing tactics to get NEW sales. After all that's the point of marketing; sales, new customers, keeping up with old customers, and making yourself known. If you don't have these variables, chances are business is going to be very slow for you! A lot of people are doing marketing through personalized direct mail, so it's also important that you choose a company that will really make YOUR mail stand out.

You can also choose different pieces of mail for different people on your list. Criteria such as interests, goals, activities, etc. Have you ever sent an email out to your list accidentally and didn't include the "name" tag? I've got a good idea that you probably didn't receive as good a response as you had hoped. However, when you actually call people by their names, you will get a better response. This same customized name aspect also works with variable data printing, cross sell marketing, personalized printing and one to one printing marketing tactics as well. Just something you can think about!

For more information about Direct Marketing and Direct Mail, visit www.wilendirect.com, learn about our integrated direct mail facility that leverages our state-of-the-art manufacturing technology and let us care about all your Direct Mail needs.

I'd like a slice of Pizza with extra Direct Mail topping

2009-10-29T10:46:00.000-07:00

Let’s talk about pizza. Yummy… Pizza… I just love pizza, really, it’s my favorite food! My motto: “Bad pizza is better than no pizza!” Anyway, as a pizza enthusiast, I like ordering around. I’m not a one pizza kind’a guy and I like to have many types of pizzas delivered to my house. I’ve probably tried every pizza parlor in the neighborhood and when I think of how I got to know every pizza slice around, there was only one answer – through Direct Mail.

You know? Those flayers and menus that come to my door? I cherish them. And turns out I’m not the only the one! Pizzamarketplace.com (best site ever for pizza buffs who are also in the marketing business) posted a survey reporting that traditional media can influence best on pizza consumers.

More than 25% of recent restaurant visitors said that Direct Mail is the most effective way of advertising, much more than social media campaigns.

Wilen Direct doesn't do pizza but we do all kind of Direct Mail services. For more information about Direct Marketing and Direct Mail, visit www.wilendirect.com, learn about our integrated direct mail facility that leverages our state-of-the-art manufacturing technology and let us care about all your Direct Mail needs.

Effective Marketing During a Recession

2009-10-23T11:09:00.000-07:00

Even though we are beginning to see the light at the end of the recession tunnel, many market experts will tell you that we are still in the throes of a recession in the United States. This creates a serious challenge for marketers, who must squeeze every dollar in their budget in order to obtain the highest ROI possible.

Here are some quick tips on marketing during a recession.

Tip #1: Carefully review your budget. The best thing to do when you have a limited marketing spend is to plan out your budget in detail, at least two fiscal quarters in advance.

Tip #2: Stay on target. Tough times are not the best times for a big branding campaign. Instead, you are better off finding your core audience and niche marketing specifically to them.

Tip #3: Engage in upsell marketing. The nice thing about your existing customers is that you don’t have to spend a fortune on finding them. If your records are good, you should be able to reach out to these “true believers” with an effective up-sell marketing campaign that costs little to initiate.

Tip #4: Maintain good reporting. To get the most out of your marketing campaigns during a recession, it is absolutely vital to know what works and what doesn’t – and then make the appropriate changes on the fly. This is accomplished through comprehensive reporting and data tracking that takes place on a weekly or monthly basis.

Help your business maximize ROI during these tough times with a marketing campaign from Wilen Direct. Visit www.wilendirect.com today to find out how you can create an effective upsell marketing campaign that gets results!

Why Upsell Marketing Matters

2009-10-07T07:56:00.000-07:00

Far too many companies spend a king’s ransom acquiring a new customer, then seemingly forget about them once they have made their purchase. This is a classic mistake and one that ignores the immense possibly provided by existing customers. Upsell marketing to existing customers is one of the most cost effective ways to generate revenue and represents a chance to get terrific ROI on a relatively small investment.

For one thing, with upsell marketing, there is no need to engage in customer mining, list buying or other expensive practices associated with new customer acquisitions. If you have kept good records on your existing customer base, reach out to them with a new offer for a more expensive product should be a snap.

Also, provided that you have treated your existing customers well over the years, they shouldn’t need to be convinced about the benefits associated with what you have to offer. If they have had a good experience with your company, getting them to buy additional (or more expensive) products and services should be a snap – provided that you reach out to them with an effective upsell marketing campaign.

Always remember that upsell marketing is a sensitive business. While it is important reach out to your existing customer base in order to execute the upsell, you must never become intrusive or risk alienating these valuable leads in any way. Always lead your messaging with a “thank you” for their patronage in the past, and explain that the offer presented is a “special” chance for valued customers to take advantage of lower prices or an exclusive opportunity.

Wilen Direct combines the latest technology with traditional direct marketing techniques to help your business maximize ROI with effort marketing effort. Visit www.wilendirect.com today to find out how you can create an effective upsell marketing campaign that gets results!

Direct Mail News: Direct to Door Marketing

2009-10-01T11:38:00.000-07:00

And now for some news about a new and exciting Direct Mail channel, it’s called Direct to Door marketing program and it’s now tested by UPS. The lucky residents of Chicago, Dallas-Ft. Worth, Miami, Phoenix and D.C. will enjoy a free Direct to Door goody bag with samples and coupons offered by various companies and delivered by UPS.

This Direct to Door experiment tests new marketing possibilities, providing advertisers and businesses a chance to get in touch with specific consumers and hand out valuable and geo-targeted direct marketing offer.

It will be interesting to find out whether UPS customers will welcome the extra parcel or be annoyed by the marketing material but UPS claims that because of the economy, people are more receptive to product samples and offers. Among the companies that jumped on the Direct to Door program you can find Zappos.com, Sephora, Pottery Barn and Men’s Wearhouse.

For more information about Direct Marketing and Direct Mail, visit www.wilendirect.com, learn about our integrated direct mail facility that leverages our state-of-the-art manufacturing technology and let us care about all your Direct Mail needs.

Give your clients a personal twist with Variable Data Printing

2009-09-25T11:42:00.000-07:00

If you are a direct marketer, you’ve probably noticed the term VDP lately. Variable Data Printing is the name of the game and it means that all of your direct mail offers, flyers or bill inserts can get a personal twist.

Using VDP technology, your business can print direct mail while adding variable information and personalized attention grabbers like greeting a customer using his first name.

We know that you are printing a lot of material but the beauty of VDP is that these changes are easily done by a computer, without manual intervention. The Kodak Prosper S10 is a state-of-the-art printhead, purchased by Wilen Direct in order to bring the future into your direct mail advertising.

If you need some more information or guidance regarding your company’s direct marketing, advertising and commercial printing, and how you can benefit from VDP and the new Kodak S10 system, visit Wilen Direct today!

Don't cut down your Direct Mail. Just cut down your Direct Mail costs

2009-09-14T13:35:00.000-07:00

If you look around, you might notice that many businesses are cutting down on their direct mail. If you compare the catalogs sent last years with the ones that are sent today - you can see that recent catalogs are on a serious diet.

This market change is happening mostly because of the recession, and according to AP “mail volume was down 16 percent in the nine months ending in June compared with the same period a year earlier, on pace for the steepest annual decline in decades.”

And not only catalogs are slimming down, as credit card companies are also cutting their Direct Mail offers.

But cutting down on Direct Mail isn’t the right answer, especially during times like these. Cutting down on Direct Mail costs is the right answer, and it’s pretty simple to do so. For example, Wilen Direct’s established relationship with the USPS and our on-site mail verification, saved one of valued partners $7.8 million dollars in postal savings over a two year period.

Doesn’t it sound better? Visit www.wilendirect.com, learn about our integrated direct mail facility that leverages our state-of-the-art manufacturing technology and let us care about all your Direct Mail needs.

Wilen Direct and your Return on Investment

2009-09-03T10:16:00.000-07:00

Return on Investment (ROI) or Rate of Return (ROR) in finance means the money lost, or gained on a certain investment, in relative to the amount of money invested.

Finding ROI of a project can tell how successful is a business, and it can be done by simple mathematics and calculation of several factors.

Businesses have many expenses and not all of them can be considered as ROI. Purchasing office equipment for example, will not produce revenue, but posting a classified ad is an expense that might yield further income.

Print ads and direct mail usually produce high ROI especially today, when printing costs are lower than ever. Last week we’ve discussed about the new Kodak printer we’ve been using and its ability to provide clients with the most targeted and relevant communications by integrating increasingly sophisticated data metrics with production.

The result is improved return on investment (ROI), more accurate tracking and planning tools, and faster speed-to-market—all essential prerequisites for success. Visit www.wilendirect.com today and start utilizing this state-of-the-art technology.

What can the Kodak Stream do for your business?

2009-08-24T02:55:00.000-07:00

Remember when we talked about the new Kodak printing system that we started using?

Remember how we told you that the S10 system does wonders for variable data print in direct mail, catalogs, magazines, newspapers, inserts and transactional documents?

Now it’s your turn to enjoy the power of the Kodak Prosper S10 that offers you the personalization you’re looking for, with the quality of laser, at the lower cost of inkjet.

Users of the Prosper S10 can start printing variable data inline, saving time and money over a traditional, two-step process that combines offset pre-printed forms and offline laser imprinting.

How? Exactly! We’ve asked Darrin WIlen, the President of Wilen Media the exect same question: “Our clients have all of this data and they don’t know what to do with it,” says Wilen, “For us, as a direct Marketing solutions provider, our job is to take the data, create a strategy, and have the production expertise, using the Kodak technology, to provide relevant marketing to our clients and give them a return on the investment.”

A new benefit for example, is printing Gift Cards! Inline Gift Cards that slide into your direct mail. The quality of the barcodes and the logos is clear, accurate, the product looks wonderful and the response rates are higher than ever. And that’s only the beginning.

Visit www.wilendirect.com and start utilizing this state-of-the-art technology. We got it for you!

Transaction + Promotional = TransPromo

2009-08-17T03:36:00.000-07:00

Did you ever wonder what is TransPromo and how can it elevate your business? TransPromo is formed from two words – Transaction and Promotional. We’re sure that you’ve got transactions – that’s probably what makes you a business. Customers read transactional statements, these are important and usually require action. So if your customers open up an envelope already, wouldn’t you like to take advantage of this precious moment?

Now the sky is the limit. Anything can be TransPromo – anything that’s on your mind and with today’s technology, it is easier than ever to personalize each and every envelope and give your customer the promotional material.

Wilen Direct’s Creative, Marketing, IT and Production staff work hand-in-hand to guide clients through the intricacies of creating and executing successful TransPromo campaigns. We’re experts in merging transactional information with variable content and promotional offers to deliver complex, multiple messages to prospects and clients in a completely personalized way, within one tactic.

With TransPromo, you can reach customers and prospects on a truly one-to-one basis to inform, educate, communicate or promote your services, while achieving greater efficiencies and higher response rates.

Visit www.wilendirect.com, learn about our integrated direct mail facility that leverages our state-of-the-art manufacturing technology and let us care about all your Direct Mail needs.

5 Direct Mail Tips

2009-08-10T03:07:00.000-07:00

Developing a marketing strategy isn’t an easy job. If you choose direct marketing, your campaign should stick out and give a little something extra that will convince your target audience to get up and act. Here are five basic tips that can elevate your Direct Mail:

Many businesses assume that they can write their own campaigns. No! Hire a copywriter to write your content and don’t count on your wife’s cousin who gave wonderful speech at your son’s Bar Mitzvah invitations.
The inside counts, but in direct marketing the audience will first see the outside and only then go on reading. Make the package look exciting.
Invest in a real stamp - it makes your mail look personal.
Use color, lively text and remember to keep it short and snappy.
Call for action! Offer a gift, a discount or any promotional content that can make the customer take action.

For more information about Direct Mail, visit www.wilendirect.com, learn about our integrated direct mail facility that leverages our state-of-the-art manufacturing technology and let us care about all your Direct Mail needs.

Introducing W3: Marketing Resource Management Tool

2009-08-03T02:00:00.000-07:00

When you join hands with Wilen, we want you to be involved in every step of the way. But we also know that you have a business to run and you don’t like getting too many phone calls and emails.

This is the reason why we’ve developed the M3 - the latest technological advancement that will empower you to create, produce, monitor, track and forecast all marketing efforts on any computer with online access.

The W3 will enable you to stay involved throughout the creative process, and simultaneously review, edit, make comments and approve ideas. You will have access to detailed reports where you can track your pieces day by day and trigger additional outreach to your mail list.

Above all, the W3 will archive all of your assets in a digital format regardless of wherher it’s print, radio, television or any other medium.

Wilen Direct’s suite of software tools is available to all active clients. Head on to www.wilendirect.com for more information about the W3 and how Wilen Direct can help your business grow and save money.

Direct Marketing 101: How to create a customer database?

2009-07-26T09:00:00.000-07:00

In an economic climate like ours, it’s crucial to stay in direct touch with your costumers. Direct Mail is a great tool, but it hardly means anything without an efficient data base.

A good database should include your consumers’ birthdates, their age, family status, purchasing history, and any piece of information that can help you pinpoint a target audience. Not only you’ll receive higher feedbacks and response ratings, but you will also save a buck or two.

An efficient database also implements strategic profiling and response tracking, thereby ensuring that you only mail to the best prospects who needs your products.

There are a few database management solutions available on the market that can help you with verification services and delivery point validation. A reliable database management should enhance your list on a daily basis and provide you with intelligent and predictive modeling capabilities.

A leading marketing company that can help you reduce waste in both postage and production is Wilen Direct. Only last year, Wilen Direct’s team of dedicated experts successfully removed nearly 24 million addresses, saving a client $6.8 million in undeliverable mail annually. Visit www.wilendirect.com and find out how your business can build a stronger, effective and efficient database.

Reach Consumers the moment they open the envelope

2009-07-20T14:50:00.000-07:00

Sending a monthly bill to your customer? How about cutting mailing costs and adding a little something extra to that once a month envelope?

A bill insert is a secondary document, with promotional or informational content, that is mailed with a bill or an invoice. Unlike regular Direct Mail which might not be noticed, a bill insert is a great way to reach your target consumer, the minute he or she open the envelope. Another benefit of Bill Inserts is the optimal use of mailing expense.

Wilen Direct offers a variety of press-delivered bill insert products that are printed on lightweight heat set coated stocks for weight-sensitive first class statements. Through Wilen Direct, you have the ability to print on metallic, as well as fifth and sixth colors on paper as light as 30# coated stock.

Here are a few examples of Wilen Direct's Bill Inserts:

For more information about how you can enhance your business with Bill Inserts, visit www.wilendirect.com, learn about our integrated direct mail facility that leverages our state-of-the-art manufacturing technology and let us care about all your Direct Mail needs.

Wilen Direct - Direct Mail Marketing - New Technology

2009-07-16T19:23:00.000-07:00

Connect with your Potential Customer like never before. Try Direct Mail for Small Businesses

2009-07-13T12:26:00.000-07:00

Even if you are a small business owner, Direct Mail is a great tool that can help your push sales or a product, create awareness and help your business stick out. Direct Mail is a simple technique where you (the business owner) mail an offer or a massage to customers' private address.

Direct Mail has many benefits and the cost of Direct Mail can be surprisingly low and very flexible. Because you are able to target your audience and send a massage to potential clients, Direct Mail is very personal. You can contact customers using their private name and create an individual touch to your business.

DirectMail can be anything you imagine starting from simple postcards, letters, brochures or even magazines and free samples.

Just so you know, Wilen Direct printed and mailed over one billion direct mail pieces in nationally and regionally placed campaigns. Our format capabilities include postcards, bi-folds, a variety of letter-size formats, interactive products and specialty pieces. Our strength is in evaluating the strategy of your campaign and matching it with cost-effective direct response products, and innovative messaging and presentation.

Direct Mailer? Save time and money with Print Management

2009-07-07T15:04:00.000-07:00

Some direct mailers provide you Print Services – did you ever think about Print Management?

With the right print management program, you could save time and money while implementing speed-to-market and direct response programs released on a timely basis and ensure the best responses. With Print Management, you will have tracking and performance element to help you understand the impact of your marketing efforts. Think about how much time and money you’ll save with:

Co-palletization
Drop Shipping
Zone Skipping
Mail Tracking

Wilen Direct provides this kind of advanced lettershop fulfillment. We have established a special relationship with the USPS and include on-site mail verification for all of your direct mail.

One of our valued partners saved over $7.8 million dollars in postal savings over two-year period. Was it you?

For more information about Direct Mail and Print Management, visit www.wilendirect.com, learn about our integrated direct mail facility that leverages our state-of-the-art manufacturing technology and let us care about all your Direct Mail needs.

Insider Newsflash – Wilen gets more printing power with Kodak Stream

2009-06-25T07:16:00.001-07:00

We got this blog running because we wanted to be able to tell you about the juicy stuff, about the good insider news. Well here's a great new one – Wilen Direct just became the second site in the States to install the Stream Printhead from the Eastman Kodak Company.

Great! But what’s in it for me? Well, here goes – the Kodak Stream allows us to provide your business with enhanced digital personalization capabilities. The Printhead is actually a bridge between offset and digital printing, extending the business and revenue opportunities for companies of all sizes and adding value to printed pages.

It will deliver you, the business owner, highly targeted, cost effective marketing materials that can deliver greater return on your marketing investment. “We now have the ability” says Darrin Wilen, President of Wilen Media “to produce direct mail as much as 40 times faster and at a quarter of the price as the digital print solutions, and for our clients to produce massive amounts of mail in a short amount of time.” Hey, what is youtube for? Let's hear it directly from the boss:

Head on to www.wilendirect.com for more information about the Kodak Stream and how Wilen Direct can help your business grow and save money.

Direct Mail becomes as easy as email

2009-06-18T15:07:00.000-07:00

Direct Mail is a high profit, low cost advertising – but can also be time consuming. Nobody wants to give up direct mail but no one has time to purchase the materials, print the media and lick a hundred-thousand envelopes.

There is actually a faster and better way to incorporate direct marketing in your business – it’s called LetterPak and it is an ensemble of Direct Mail letter packs that’s produced in-line. It’s not a typo – it’s really in-line and it allows you to include a letter, buckslip or other tactic inside a formed envelope that wraps around any one of these freestanding pieces. The entire in-line mailer – envelope and its contents – is produced in-line.

Using LetterPak you’ll eliminate the additional costs and time you would need to determine envelope conversions, purchase stock envelopes and insert materials. You can print in color, on all elements, including the envelope and in eight days the letter will hit production line and arrive to the homes of your target audience. You can even customize your massage and go all creative with scratch-offs, metallic inks, die cuts and more.

For more information about LetterPak, visit www.wilendirect.com, learn about our integrated direct mail facility that leverages our state-of-the-art manufacturing technology and let us care about all your Direct Mail needs.

Wilen Direct - Print Marketing - Direct Mail

2009-05-13T10:33:00.000-07:00

Wilen Direct is a the leader in commercial printing and direct mail.

Welcome to our blog. We will be posting more information on a weekly basis. Please bookmark this blog about Wilen direct.