Thursday, October 29, 2009

I'd like a slice of Pizza with extra Direct Mail topping


Let’s talk about pizza. Yummy… Pizza… I just love pizza, really, it’s my favorite food! My motto: “Bad pizza is better than no pizza!” Anyway, as a pizza enthusiast, I like ordering around. I’m not a one pizza kind’a guy and I like to have many types of pizzas delivered to my house. I’ve probably tried every pizza parlor in the neighborhood and when I think of how I got to know every pizza slice around, there was only one answer – through Direct Mail.

You know? Those flayers and menus that come to my door? I cherish them. And turns out I’m not the only the one! Pizzamarketplace.com (best site ever for pizza buffs who are also in the marketing business) posted a survey reporting that traditional media can influence best on pizza consumers.

More than 25% of recent restaurant visitors said that Direct Mail is the most effective way of advertising, much more than social media campaigns.

Wilen Direct doesn't do pizza but we do all kind of Direct Mail services. For more information about Direct Marketing and Direct Mail, visit www.wilendirect.com, learn about our integrated direct mail facility that leverages our state-of-the-art manufacturing technology and let us care about all your Direct Mail needs.

Friday, October 23, 2009

Effective Marketing During a Recession


Even though we are beginning to see the light at the end of the recession tunnel, many market experts will tell you that we are still in the throes of a recession in the United States. This creates a serious challenge for marketers, who must squeeze every dollar in their budget in order to obtain the highest ROI possible.

Here are some quick tips on marketing during a recession.

Tip #1: Carefully review your budget. The best thing to do when you have a limited marketing spend is to plan out your budget in detail, at least two fiscal quarters in advance.

Tip #2: Stay on target. Tough times are not the best times for a big branding campaign. Instead, you are better off finding your core audience and niche marketing specifically to them.

Tip #3: Engage in upsell marketing. The nice thing about your existing customers is that you don’t have to spend a fortune on finding them. If your records are good, you should be able to reach out to these “true believers” with an effective up-sell marketing campaign that costs little to initiate.

Tip #4: Maintain good reporting. To get the most out of your marketing campaigns during a recession, it is absolutely vital to know what works and what doesn’t – and then make the appropriate changes on the fly. This is accomplished through comprehensive reporting and data tracking that takes place on a weekly or monthly basis.

Help your business maximize ROI during these tough times with a marketing campaign from Wilen Direct. Visit www.wilendirect.com today to find out how you can create an effective upsell marketing campaign that gets results!

Wednesday, October 7, 2009

Why Upsell Marketing Matters

Far too many companies spend a king’s ransom acquiring a new customer, then seemingly forget about them once they have made their purchase. This is a classic mistake and one that ignores the immense possibly provided by existing customers. Upsell marketing to existing customers is one of the most cost effective ways to generate revenue and represents a chance to get terrific ROI on a relatively small investment.

For one thing, with upsell marketing, there is no need to engage in customer mining, list buying or other expensive practices associated with new customer acquisitions. If you have kept good records on your existing customer base, reach out to them with a new offer for a more expensive product should be a snap.

Also, provided that you have treated your existing customers well over the years, they shouldn’t need to be convinced about the benefits associated with what you have to offer. If they have had a good experience with your company, getting them to buy additional (or more expensive) products and services should be a snap – provided that you reach out to them with an effective upsell marketing campaign.

Always remember that upsell marketing is a sensitive business. While it is important reach out to your existing customer base in order to execute the upsell, you must never become intrusive or risk alienating these valuable leads in any way. Always lead your messaging with a “thank you” for their patronage in the past, and explain that the offer presented is a “special” chance for valued customers to take advantage of lower prices or an exclusive opportunity.

Wilen Direct combines the latest technology with traditional direct marketing techniques to help your business maximize ROI with effort marketing effort. Visit www.wilendirect.com today to find out how you can create an effective upsell marketing campaign that gets results!

Thursday, October 1, 2009

Direct Mail News: Direct to Door Marketing

And now for some news about a new and exciting Direct Mail channel, it’s called Direct to Door marketing program and it’s now tested by UPS. The lucky residents of Chicago, Dallas-Ft. Worth, Miami, Phoenix and D.C. will enjoy a free Direct to Door goody bag with samples and coupons offered by various companies and delivered by UPS.

This Direct to Door experiment tests new marketing possibilities, providing advertisers and businesses a chance to get in touch with specific consumers and hand out valuable and geo-targeted direct marketing offer.

It will be interesting to find out whether UPS customers will welcome the extra parcel or be annoyed by the marketing material but UPS claims that because of the economy, people are more receptive to product samples and offers. Among the companies that jumped on the Direct to Door program you can find Zappos.com, Sephora, Pottery Barn and Men’s Wearhouse.

For more information about Direct Marketing and Direct Mail, visit www.wilendirect.com, learn about our integrated direct mail facility that leverages our state-of-the-art manufacturing technology and let us care about all your Direct Mail needs.