Friday, September 25, 2009

Give your clients a personal twist with Variable Data Printing

If you are a direct marketer, you’ve probably noticed the term VDP lately. Variable Data Printing is the name of the game and it means that all of your direct mail offers, flyers or bill inserts can get a personal twist.

Using VDP technology, your business can print direct mail while adding variable information and personalized attention grabbers like greeting a customer using his first name.

We know that you are printing a lot of material but the beauty of VDP is that these changes are easily done by a computer, without manual intervention. The Kodak Prosper S10 is a state-of-the-art printhead, purchased by Wilen Direct in order to bring the future into your direct mail advertising.

If you need some more information or guidance regarding your company’s direct marketing, advertising and commercial printing, and how you can benefit from VDP and the new Kodak S10 system, visit Wilen Direct today!

Monday, September 14, 2009

Don't cut down your Direct Mail. Just cut down your Direct Mail costs

If you look around, you might notice that many businesses are cutting down on their direct mail. If you compare the catalogs sent last years with the ones that are sent today - you can see that recent catalogs are on a serious diet.

This market change is happening mostly because of the recession, and according to AP “mail volume was down 16 percent in the nine months ending in June compared with the same period a year earlier, on pace for the steepest annual decline in decades.”

And not only catalogs are slimming down, as credit card companies are also cutting their Direct Mail offers.

But cutting down on Direct Mail isn’t the right answer, especially during times like these. Cutting down on Direct Mail costs is the right answer, and it’s pretty simple to do so. For example, Wilen Direct’s established relationship with the USPS and our on-site mail verification, saved one of valued partners $7.8 million dollars in postal savings over a two year period.

Doesn’t it sound better? Visit, learn about our integrated direct mail facility that leverages our state-of-the-art manufacturing technology and let us care about all your Direct Mail needs.

Thursday, September 3, 2009

Wilen Direct and your Return on Investment

Return on Investment (ROI) or Rate of Return (ROR) in finance means the money lost, or gained on a certain investment, in relative to the amount of money invested.

Finding ROI of a project can tell how successful is a business, and it can be done by simple mathematics and calculation of several factors.

Businesses have many expenses and not all of them can be considered as ROI. Purchasing office equipment for example, will not produce revenue, but posting a classified ad is an expense that might yield further income.

Print ads and direct mail usually produce high ROI especially today, when printing costs are lower than ever. Last week we’ve discussed about the new Kodak printer we’ve been using and its ability to provide clients with the most targeted and relevant communications by integrating increasingly sophisticated data metrics with production.

The result is improved return on investment (ROI), more accurate tracking and planning tools, and faster speed-to-market—all essential prerequisites for success. Visit today and start utilizing this state-of-the-art technology.