Monday, August 24, 2009

What can the Kodak Stream do for your business?

Remember when we talked about the new Kodak printing system that we started using?

Remember how we told you that the S10 system does wonders for variable data print in direct mail, catalogs, magazines, newspapers, inserts and transactional documents?

Now it’s your turn to enjoy the power of the Kodak Prosper S10 that offers you the personalization you’re looking for, with the quality of laser, at the lower cost of inkjet.

Users of the Prosper S10 can start printing variable data inline, saving time and money over a traditional, two-step process that combines offset pre-printed forms and offline laser imprinting.

How? Exactly! We’ve asked Darrin WIlen, the President of Wilen Media the exect same question: “Our clients have all of this data and they don’t know what to do with it,” says Wilen, “For us, as a direct Marketing solutions provider, our job is to take the data, create a strategy, and have the production expertise, using the Kodak technology, to provide relevant marketing to our clients and give them a return on the investment.”

A new benefit for example, is printing Gift Cards! Inline Gift Cards that slide into your direct mail. The quality of the barcodes and the logos is clear, accurate, the product looks wonderful and the response rates are higher than ever. And that’s only the beginning.

Visit and start utilizing this state-of-the-art technology. We got it for you!

Monday, August 17, 2009

Transaction + Promotional = TransPromo

Did you ever wonder what is TransPromo and how can it elevate your business? TransPromo is formed from two words – Transaction and Promotional. We’re sure that you’ve got transactions – that’s probably what makes you a business. Customers read transactional statements, these are important and usually require action. So if your customers open up an envelope already, wouldn’t you like to take advantage of this precious moment?

Now the sky is the limit. Anything can be TransPromo – anything that’s on your mind and with today’s technology, it is easier than ever to personalize each and every envelope and give your customer the promotional material.

Wilen Direct’s Creative, Marketing, IT and Production staff work hand-in-hand to guide clients through the intricacies of creating and executing successful TransPromo campaigns. We’re experts in merging transactional information with variable content and promotional offers to deliver complex, multiple messages to prospects and clients in a completely personalized way, within one tactic.

With TransPromo, you can reach customers and prospects on a truly one-to-one basis to inform, educate, communicate or promote your services, while achieving greater efficiencies and higher response rates.

Visit, learn about our integrated direct mail facility that leverages our state-of-the-art manufacturing technology and let us care about all your Direct Mail needs.

Monday, August 10, 2009

5 Direct Mail Tips

Developing a marketing strategy isn’t an easy job. If you choose direct marketing, your campaign should stick out and give a little something extra that will convince your target audience to get up and act. Here are five basic tips that can elevate your Direct Mail:
  1. Many businesses assume that they can write their own campaigns. No! Hire a copywriter to write your content and don’t count on your wife’s cousin who gave wonderful speech at your son’s Bar Mitzvah invitations.
  2. The inside counts, but in direct marketing the audience will first see the outside and only then go on reading. Make the package look exciting.
  3. Invest in a real stamp - it makes your mail look personal.
  4. Use color, lively text and remember to keep it short and snappy.
  5. Call for action! Offer a gift, a discount or any promotional content that can make the customer take action.
For more information about Direct Mail, visit, learn about our integrated direct mail facility that leverages our state-of-the-art manufacturing technology and let us care about all your Direct Mail needs.

Monday, August 3, 2009

Introducing W3: Marketing Resource Management Tool

When you join hands with Wilen, we want you to be involved in every step of the way. But we also know that you have a business to run and you don’t like getting too many phone calls and emails.

This is the reason why we’ve developed the M3 - the latest technological advancement that will empower you to create, produce, monitor, track and forecast all marketing efforts on any computer with online access.

The W3 will enable you to stay involved throughout the creative process, and simultaneously review, edit, make comments and approve ideas. You will have access to detailed reports where you can track your pieces day by day and trigger additional outreach to your mail list.

Above all, the W3 will archive all of your assets in a digital format regardless of wherher it’s print, radio, television or any other medium.

Wilen Direct’s suite of software tools is available to all active clients. Head on to for more information about the W3 and how Wilen Direct can help your business grow and save money.