When most people get their mail they cringe at the fact that there are so many bills in the pile. I know, I hate it too! However, on the off chance that you do receive daily bills, there is something that you might actually LIKE to receive in the mail and that is personalized direct mail. I actually receive these quite a lot from my dentist and health practitioner. Usually my dentists will send a funny one with my name on the piece of mail along with a personalized greeting and wording. People actually like receiving this stuff because you aren't treating them as another "sale".
Instead, you are checking in with them, you are calling them by their name, and you are letting them know, on the off chance that they are interested, what they have for you and why it can benefit you. Personalized printing actually has become quite a popular marketing technique because it's not as evasive as something like spam mail which we never wanted to receive anyway.
One to one printing is a superb way to accomplish cross sell marketing and variable data printing because you are truly customizing each piece of mail to your customer. So instead of sending out one single message to 10,000 people, you are essentially sending out 10,000 messages to 10,000 people.
Before we talk about variable data printing, I’ve got a question for you: Which of these do you find more appealing, To Whom It May Concern or Dear Joe?
Probably Dear Joe, right? With the dreaded To Whom It May Concern, readers (i.e. customers) will see that you don’t know who they are, which might make them not care who you are. And that means you just paid for paper, ink, and postage for absolutely zero return.
Then again, it wouldn’t exactly be cost effective to change the salutations on a thousand different letters and envelopes one-by-one, would it? Not everyone is named Joe, after all. If only there was an easier way…
Alright, now it’s time to talk about variable data printing, the technology that allows you to customize a base letter, envelope, or anything else to suit individual recipients. You can change the name, address, or even more specific contents—everything is customizable!
Variable data printing is an affordable method of marketing that’s been proven to attract more customers than impersonal solicitations. Remember, people want Dear Joe, not To Whom It May Concern.
When you get right down to it, customers and companies have the same basic wants. Customers prefer to order products from companies they already know and trust, and companies enjoy selling multiple items and services to preexisting customers. This intersection of wants is where cross sell marketing comes in handy.
Cross sell marketing is when companies reach out to their preexisting customers, either to remind them to keep buying or to advertise new services.
For customers, interacting with a small number of trusted companies is both safer and more convenient. On the other side, companies save money by selling more items to preexisting customers, all the while nourishing a sense of brand loyalty that competitors will find hard to beat. That’s good for everyone.
But cross sell marketing can backfire if it is executed incorrectly. In this case, customers might feel annoyed or harassed by the phone call, letter, email, or whatever method is employed—maybe even enough to sever all ties with the company.
Thus, it’s extremely important to find a reliable cross sell marketing service, like the folks at www.WilenDirect.com. When you’re in good hands, you’ll foster customers, not scare them away.
Direct mail also known as personalized direct mail is a marketing tool that is delivered to the people via the postal service. Direct mail, also known as advertising mail is the best way to improve one’s business. The advantage of direct mails is that you can precisely target potential customers. A direct mail with personalized printing creates a one-to-one printing contact and helps to make a tremendous enhancement in the business. The other advantage of direct mail is that one can easily and quickly produce these campaign tools.
With the usage of variable data printing, one can print different name and address in each mail without slowing down the printing process. When you address some one by name, it gives a personal touch to the campaign tool. If the mail has one-to-one printing, the response from the customer is very quick, especially if you include a return card in the direct mail envelope. One can also use direct mail for cross sell marketing. Cross sell marketing helps to improve the relationship with the existing customer and thus helps to increase the revenue.
Another important aspect of direct mail is that one should send these advertising mails to the potential customers. Those, who are new to business and yet to have a client base can obtain the mailing list from companies that sell mailing list. In order to lure the customer, it is always better to package the direct mail in an attractive envelope with clear messages printed on the envelope, or else, the mail will probably remain unopened and finally will end up in the trash can. Direct mail is a versatile campaign tool and a well planned direct mail is sure to enhance the business.
here is nothing as powerful in the marketing, communication, sales or advertising business as the well planned and strategic use of a positive direct mail or personalized direct mail campaign. Particularly in this information age when impersonal advertising bombards a person from one side to the other, there is still a special place and a special feeling enjoyed by the sense of worth indicated and implied receiving a piece of direct mail from someone. It reinforces the idea and belief that I am someone, I am important and not just another countless statistic, nameless number existing out in the netherworld.
This is a perfect way for someone to do cross sell marketing, without seeming like they are just another sell. It has often been cited in studies by people who specialize in these things that a person who receives a piece of direct mail from another party a number of times, three or four on a smartly spaced set of intervals will actually get to the point that they are comfortable with the sender and feeling as if they are receiving a message from a friend, someone they know and someone they are comfortable with.
This personalized printing contact certainly increases the possibility that this person is going to choose you to do business with over the stranger next door. The upside to the use of direct mail is huge in so many different ways. Again, the feeling of intimacy it creates with the recipient is foremost. Then some of the other advantages available to the sender are that its success is measurable easily, handled properly it can be very cost effective, it personalizes whatever it is you are offering and it will provide an immediate return on your investment. In order to view our variable data printing or one to one printing options, please visit our website now!
If you own or run a business you should know that marketing techniques are either going to make you or break you. If they make you, then you will be raking in the money and will have leads and opportunities galore to check out. If they break you, you could very well be losing more money putting time and money into the project, than you are going to get out of the project. There are a few main types of direct marketing.
The first one is direct or personalized direct mail marketing. This is when you send a personalized piece of content such as a letter or a postcard using personalized printing and one to one printing.
You would be using the person's name, possibly using a captured picture embossed with their name, choosing different fonts, sizes, and colors. This is one of the most POPULAR forms of marketing.
The second option is cross sell marketing or cross selling. This utilizes customers that you already have a history with, by sending them "reminders" to order again. It's all about return customers. You can do this marketing tactic with personalized direct mail, email marketing, phone calls and whatever else you want.
The third option is sales letters - have it be through variable data printing, written letters, email letters or even a sales page. This is all about grabbing NEW leads. You would let them know who you are, why they need you or your product, what you can do for them, and when or in what situations they would need you! I'm sure there are other types as well, but these are three of the most popular and the best working techniques!
For more information about Direct Marketing and Direct Mail, visit www.wilendirect.com, learn about our integrated direct mail facility that leverages our state-of-the-art manufacturing technology and let us care about all your Direct Mail needs.
Most Marketing websites you visit these days for tips on how to make your small business more successful will all tell you how important it is to use personalized direct mail for your small business. Heck, I really don't think you have to use this for JUST a small business, you can probably use it for any business. Small businesses simply have a harder time getting real customers ALL the time, so this is probably why they suggest it.
Traditionally this option or technique worked in one of two ways. Either the mailing would result in a direct sale or as a method of generating leads. You can go about direct mail in two ways. You can either do it yourself and possibly make some big mistakes that could turn off leads or customers. Or you could choose to let a company that specializes in personalized direct mail, variable data printing, cross sell marketing, personalized printing and one to one printing to do it for you. Just like how you know to do your job, we know how to do ours and how to get you the best results possible.
Also, we’re going to charge MUCH less than you think. If you do personalized direct mail on your own, you have to worry about the right printer, printing, labels and postage. Whereas with a company they can get all of these things at a cheaper price and get it personalized. So it's not like we are going out and buying a $5,00 printer on demand right then and there. These are tools which we already have in hand.
You also have to consider organization and time management. If you do this yourself you could be wasting time - time that you could be doing something more important. With Wilen Direct, everything will be done for you – we’ll even send out the personalized direct mail!